We discuss multi-cloud strategies and how this affects go-to-market and business strategies. THINKstrategies specializes in the integration of cloud computing with business. We are living in an on-demand world and customers want multiple alternatives at their disposal. Lucky for them, they now have many choices. There is SaaS competition, but even more prominent is the infrastructure competition. Now that companies like Google and Microsoft and even IBM are entering the mix, more competition allows enterprises to have the privilege to select their ideal partner that fits all of their needs. However, with all these choices, there comes a need for the enterprises to know exactly what they’re doing and have the skills to orchestrate everything. This customized world can complicate things when enterprises do not have the expertise to build on.
We also look at IoT and how this technology can be a game-changer across industries. At this point, anything can become internet-connected. This also comes with new opportunities to monetize information and engage customers in new ways. At the end of the day, your cloud strategy should always point back to what it means for the customer.