Challenges
- Company expanding globally while moving from B2B to B2C
- Customer data is currently departmental and linking data silos together will provide untapped business insights
- No way to easily identify loyal customers to provide them with red carpet service
- Call center agents around the world need to access customer information
- Customer journey and user experience is not consistent across channels
- Needed rapid assessment and initial proof of concept to prove the business value of cloud
Solutions
- Developed and implemented an automated data profiling tool to quickly assess the data demographics and basic data anomalies
- Creation of a PoC running on Google Cloud platform
- Leverage Google BigQuery for the creation of a data architecture that is robust, scalable and allows for rapid completion of massive and complex queries
- everage Google App Engine and Google Cloud Endpoints for quick development of REST APIs
Results
- Built a proof of concept in 6 weeks to demonstrate the business value and approach’s effectiveness of combining data sources
- Successfully delivered initial state-of-art cloud architecture to support Big Data analytics and federated REST APIs
- Consolidation of data prevents silos and improves knowledge sharing across departments