As Executive Vice President of Cloud Technology Partners (CTP), Bruce Coughlin is responsible for all customer-facing functions from sales to delivery. In his role, Bruce works with all of CTPs go-to-market functions including sales, technical pre-sales, marketing and alliances to build and execute on global expansion strategies. From a delivery perspective, Bruce works across CTP practice areas to build the teams, structure, and process required to execute on CTP’s industry-leading market position and service offerings. Additionally, Bruce has the responsibility for guiding the strategic evolution and growth of CTP on a global basis.
About Cloud Technology Partners
Please tell us about CTP’s comprehensive framework for cloud adoption.
Based on the best practices from hundreds of successful engagements, CTP’s Cloud Adoption Program brings together the best technology, practices and learnings for enterprise-wide cloud adoption. This has been a huge success with our enterprise clients who want to ensure their cloud initiatives start – and stay – on track.
The Cloud Adoption Program is a comprehensive approach to enterprise cloud covering:
- Cloud Strategy & Economics
- Cloud Security & Governance
- Application Portfolio Assessment
- Application Migration & Development
- Cloud Ops
Starting with a workshop, the Cloud Adoption Program aligns key stakeholders and ensures client teams are working towards the same cloud goals and objectives. This prescriptive approach to cloud adoption and application migration has proven invaluable to dozens of enterprises including the most prominent financial services, telecommunications, manufacturing and technology firms in the world.
Would you like to share any success stories from 2016?
2016 was a huge year for CTP. We doubled the size of the company, expanded globally and established a strategic partnership with Rackspace to enable new end-to-end cloud services for our enterprise customers. Early in the year, we launched The Doppler Quarterly, our flagship cloud computing news, and best practices publication that is read by thousands of IT professionals around the world. We closed our series C round, achieved the AWS Migration competency for our work migrating enterprise applications to the cloud and were named a Gartner “Cool Vendor in Cloud Computing.”
What made CTP open operations in EMEA? What are the primary goals?
Our key partners including Amazon Web Services (AWS), Microsoft, Google, and Rackspace are rapidly expanding their reach across EMEA. Their expansion illustrates the demand for cloud services that exists in enterprise and global accounts. We are thrilled to begin leveraging our own enterprise cloud adoption, digital innovation and managed services to help accelerate our collective customers into successful cloud deployments.
Our expansion abroad is in line with the rapid increase in cloud adoption across the region. To support this growth, AWS is opening new regions in the UK and France to complement its other European regions in Frankfurt, Germany and Dublin, Ireland. Microsoft currently operates six Azure European regions and Google is expanding its cloud services from four European data centers in Ireland, Finland, Belgium and the Netherlands.
What are the expansion plans for 2017?
First, we will continue expanding CTP’s Sales and Delivery teams both in the US and across EMEA. The market opportunity is truly staggering and we look forward to scaling globally to support our client’s needs.
Second, we will expand our Cloud Adoption Program in order to cover end-to-end cloud adoption for clients across all industries and on all major public cloud providers including Amazon Web Services, Google Cloud Platform, and Microsoft Azure.
Third, we are growing our Digital Innovation Practice to cover Internet of Things and other emerging technologies as we see that all of our enterprise clients are putting digital transformation initiatives at the center of their corporate strategy.
Fourth, we are expanding CTP’s managed services capabilities. Last April, we announced a strategic partnership with Rackspace to deliver professional and managed services for enterprises. Rackspace and CTP have integrated our offerings to create a new category of managed services and provide enterprise clients with unparalleled end-to-end cloud services.
The Future of Cloud
Is cloud the ultimate future for an enterprise? What benefits does it bring?
Indeed it is, for most applications and data, but not all. The benefits include cost efficiencies, at about 40-60 percent in operational cost savings. However, the largest point of value is the ability to bring agility to an enterprise. When an enterprise is able to scale rapidly to meet demand or enter new markets quickly, they unlock huge business value.
What are your views on an organization outsourcing complete IT function?
I’m not sure enterprises are going to outsource all IT functions. They will, however, outsource some operations, platform support, and development. Keep in mind that the enterprises need to drive the innovation aspect of their businesses, and IT should be there to support the business, no matter if it’s outsourced or not.
Is cloud security still a concern?
We solved the cloud security issue a few years ago. In fact, most systems residing on public clouds are typically more secure than on-premise systems. We’ve completed over 350 enterprise cloud projects, many of which were in highly regulated industries including financial services. Ensuring security is systematic to everything we do.
Which kind of organizations do not prefer cloud adoption?
Risk averse organizations typically wait for others to succeed before they dip in their toes, and even then it’s a scaled approach. These are typically industries that are less aggressive in their markets, such as manufacturing or retail. That being said, we are seeing successful cloud adoption projects across all industries and organization types.