Cloudwashing

Rethink Analytics: Don’t Be Fooled By Cloud Washing


The choices facing today’s enterprise executives are far more complex than whether to adopt cloud or not – that is mostly decided. The question is how to do it well. In particular, are the tools they are using to monitor performance and security truly built to run and scale in their cloud environment. Many vendors […]

Beware the ‘Cloudwash’: Five Signs Your Vendor Is Pulling One Over on You


You know what is going on when somebody whitewashes a controversial subject or greenwashes an environmentally unsound service. They are tricking you. Cloudwashing is pretty much the same thing, but it can sometimes be harder to spot. It is important to know cloudwashing when you see it. When a vendor tries to cloudwash a traditional, […]